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← All work/Case 06 of 07/Luxury · Fine jewellery

Vaachi: Luxury, told quietly

Vaachi

Luxurious · minimal · cinematic

Vaachi campaign creative
Scroll into the world

01 The brand

A fine-jewellery brand selling diamond pieces.

02 The challenge

Luxury that shouts stops looking like luxury. The feed had to feel expensive with almost nothing said.

03 The creative move

One colour world, editorial lighting and very few words, so the jewellery does the talking.

One colour world

Let the jewellery do the talking

One colour world, editorial lighting and very few words.

Vaachi — The piece
Fig. 1The piece
Vaachi — The wearer
Fig. 2The wearer
Vaachi — The motion
Fig. 3The motion

Move the light. The jewellery does the talking.

Anushka’s contribution

Creative direction. Designed with the ElevateDigi studio team.

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