01 / 07 · Industrial · LinkedIn
Super Iron Foundry
Anushka Konar — Stories that stop the scroll
Stories that stop the scroll.
Keep scrolling. Something will stop you.
A feed is a thousand things competing for one thumb.
Stories that stop the scroll.
■ SCROLL STOPPED01 — The person behind the strategy
Hi, I’m Anushka.
I’m a social media strategist and creative lead from Kolkata. I studied psychology at the University of Calcutta, and I bring that lens to every brief: what makes people stop, feel something and act.
The psychology lens · what makes people
- Stop→ on social, The hookThe first second of video, or the first line of copy, decides everything after it.
- Feel→ on social, The storyOne idea, a clear arc and a payoff worth the wait.
- Act→ on social, The next stepOne clear action for the right person.
The path so far
01 · NowSocial Media Strategy ConsultantIndependent. Leading social strategy for brands in industrial manufacturing and adventure travel.
02 · BeforeChief of Strategy & Operations, ElevateDigiLed strategy, the creative team and operations at a Kolkata digital agency, for brands from steel to diamonds.
03 · EducationUniversity of Calcutta, Human DevelopmentDepartment topper and scholar.
A note before the work
Creative is the face of social.Growth is the proof.
Psychology taught me that people don’t follow brands. They follow stories that feel like them. My job is to find that story, make it impossible to scroll past, and prove it worked.
Every creative is built to move one number: reach, saves, shares or enquiries.
02 — My framework
The Story-to-Growth Loop
Listen → Concept → Create → Amplify → Review → and round again. Scroll to travel the loop, or pick a stage.
01of 05
Listen
Find the audience truths in comments, messages, searches and competitors.
OutputThe insight each idea is built on
03 — The craft
Anatomy of a post that grows an account
elco•••
01 · The hook
Fig. ELCO · Instagram post
04 — The project universe
Seven brands.
Seven worlds.
From steel to diamonds. Each world below is real work: travel through them, then step inside.
Keep scrollingSwipe→
02 / 07 · Healthcare · Ophthalmology
Akshar Vision Arena
03 / 07 · Beauty · D2C cosmetics
ELCO
04 / 07 · B2B tech · AI automation
Fortiv Solutions
05 / 07 · F&B · Cafe
That Red House
06 / 07 · Luxury · Fine jewellery
Vaachi
07 / 07 · Hospitality · Weddings
Vanilla Hospitality
One strategist,
many voices.
05 — Range
One strategist, many voices
Seven categories, from steel to diamonds. Creative directed by Anushka, designed with the ElevateDigi studio team.
01 · Industrial · LinkedIn
Engineered.
Super Iron Foundry: steel that stops the scroll
Step into this world →Hover or tap a planet
06 — How I scale what works
From organic proof to paid growth
- 01
Test
Two or three hooks for every idea, posted organically.
Measured by
Hook rate · saves
- 02
Pick
Keep the creatives the audience already rewards.
Measured by
Engagement rate · shares
- 03
Scale
Paid budget goes behind proven winners only.
Measured by
Cost per result
- 04
Nurture
Replies, DMs, groups and lives turn viewers into a community.
Measured by
Replies · return visits
- 05
Convert
A clear path to the enquiry, the cart or the booking.
Measured by
Enquiries · sales
The rule
Paid budget steps up only when last month hit its targets. Creative earns the spend.
07 — How I work
Creative on a rhythm, decisions on data
Weekly
Read the week
- Review the top and bottom three posts
- Test two new hooks
- Brief next week's creative from what worked
Monthly
Score the series
- Double down, remake or retire each series
- Scan trends and competitors
- A one-page report for the client
Quarterly
Reset the story
- Baseline against target, in plain numbers
- Refresh the brand story and series
- Agree next quarter's targets
Creative decides what people feel. Data decides what gets made next.
08 — Let’s talk
Let’s give your feed a story worth following.
Based in Kolkata, India.
