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← All work/Case 04 of 07/B2B tech · AI automation

Fortiv Solutions: AI that feels like help

Fortiv Solutions

Futuristic · intelligent · approachable

Fortiv Solutions campaign creative
Scroll into the world

01 The brand

An AI automation company selling to businesses buried in back-office work.

02 The challenge

AI automation can sound abstract, or threatening. The audience is busy people buried in back-office work, with real doubts about whether it scales.

03 The creative move

A friendly robot, Forti, turns automation into a character, while explainers take on real buyer doubts.

The character

Meet Forti

A friendly robot turns automation into a character people can relate to, with a little banter.

Workday“Run.”
Forti“Bet.”
Automate the busywork. ▍

Copy from Fig. 2, “The banter”

Fortiv Solutions — Meet Forti
Fig. 1Meet Forti
Fortiv Solutions — The banter
Fig. 2The banter

The explainers

Taking on real doubts

Explainers take on what buyers actually ask: what it does, how much time it saves, and why pilots stall.

Fortiv Solutions — The use case
Fig. 3The use case
Fortiv Solutions — The time saved
Fig. 4The time saved
Fortiv Solutions — The buyer's doubt
Fig. 5The buyer's doubt
The number that mattersDemo requests and qualified leadsResult not yet published

This is the metric the Fortiv work is judged on. The portfolio doesn’t publish a figure yet, so none is shown here.

Anushka’s contribution

Creative direction. Designed with the ElevateDigi studio team.

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