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That Red House: A cafe with a voice

That Red House

Warm · editorial · lifestyle

Scroll into the world

01 The brand

A cafe in Ballygunge, Kolkata, competing for the city's evenings out.

02 The challenge

Kolkata has no shortage of places to spend an evening. A cafe feed full of menu items looks like every other one.

03 The creative move

Occasion-led posts, visual wordplay and warm illustration that make the cafe feel like a place, not a menu.

Chapter 01 · The voice

A cafe with a voice

Occasion-led posts, visual wordplay and warm illustration that make the cafe feel like a place, not a menu.

That Red House — The occasion — Fig. 1The occasion

That Red House — The wordplay — Fig. 2The wordplay

That Red House — The feeling — Fig. 3The feeling

That Red House — The warmth — Fig. 4The warmth

Chapter 02 · The menu as a mood

The menu as a mood

Food and drink photographed as moments, not menu items. Crisp, golden and made fresh: copy and styling that sell the feeling of the visit before the dish.

That Red House — The plate — Fig. 1The plate

That Red House — The drinks — Fig. 2The drinks

That Red House — The ritual — Fig. 3The ritual

People don’t visit a menu. They visit a feeling.

Anushka’s contribution

Creative direction. Designed with the ElevateDigi studio team.

Next world · 06 / 07 · Fine jewellery

Vaachi