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← All work/Case 03 of 07/Beauty · D2C cosmetics

ELCO: Beauty that sells in the scroll

ELCO

Bold · playful · fashion-forward

ELCO campaign creative
Scroll into the world

01 The brand

A cosmetics brand selling lipstick, mascara and nail colour on Flipkart and Amazon.

02 The challenge

On a marketplace, the shopper is one tap from a competitor. Every post has to sell the product inside the scroll, before anyone reaches the listing.

03 The creative move

Bold type and the product as hero, close-ups that show the result, and memes that sound like the customer.

The feed

Four ways to sell a shade

Bold type and the product as hero, close-ups that show the result, and memes that sound like the customer.

ELCO — The bold type
Fig. 1The bold type
ELCO — The product hero
Fig. 2The product hero
ELCO — The close-up
Fig. 3The close-up
ELCO — The meme
Fig. 4The meme

Anushka’s contribution

Creative direction. Designed with the ElevateDigi studio team.

Next world · 04 / 07 · B2B technology

Fortiv Solutions