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Akshar Vision Arena: A launch people trust

Akshar Vision Arena

Clean · precise · clinical

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01 The brand

A new eye-care hospital in Navsari, Gujarat, opening on 11 October 2026.

02 The challenge

A brand-new hospital has no track record to point to. The feed had to build anticipation for opening day and, after it, give people everyday reasons to trust and visit.

03 The creative move

Build anticipation for opening day, then earn trust with education and patient stories.

Chapter 01 · The launch

A launch people trust

Build anticipation for opening day, then earn trust with education and patient stories.

Akshar Vision Arena — The launch — Fig. 1The launch

Akshar Vision Arena — The countdown — Fig. 2The countdown

Akshar Vision Arena — The education — Fig. 3The education

Akshar Vision Arena — The proof — Fig. 4The proof

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Chapter 02 · After the ribbon

Beyond opening day

After the launch, the feed gives everyday reasons to visit: eye health in English and Gujarati, and eyewear as style.

English & Gujarati · eye health · eyewear as style

Akshar Vision Arena — In two languages — Fig. 1In two languages

Akshar Vision Arena — The search format — Fig. 2The search format

Akshar Vision Arena — Eyewear as style — Fig. 3Eyewear as style

Akshar Vision Arena — The wordplay — Fig. 4The wordplay

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Anushka’s contribution

Creative direction. Designed with the ElevateDigi studio team.

Next world · 03 / 07 · Beauty & D2C

ELCO