Super Iron Foundry: Steel that stops the scroll
01 The brand
An industrial manufacturer of manhole covers, gratings and drainage products, on LinkedIn.
02 The challenge
Manhole covers and drainage gratings are made to be walked over without a second look. On LinkedIn, the job was to make them worth stopping for.
03 The creative move
Three moves that made steel interesting: show what's hidden, borrow a familiar game, give steel a personality.
Move 01 · Job: Save & share
Show what's hidden
Cutaways that reveal the engineering under every road: explainers people keep and forward.
Move 02 · Job: Stop
Borrow a familiar game
Chess and tic-tac-toe as instant visual hooks for durability and corrosion resistance.
Move 03 · Job: Talk
Give steel a personality
A cheeky trench-grate mascot and a road with a story: products people can talk back to.
The results · LinkedIn Page Analytics · organic only, no ad spend
What the creative did to the numbers
2.8×
impressions in the first quarter of the new creative: 18,499 to 51,060.
Impressions per quarter
3 → 502
comments in a quarter, Q1 to Q2. The page started a conversation.
Each dot is one comment. The three white dots were the whole of Q1.
Engagement rate by quarter
Q1
Jan–Mar 2026, before the engagement began
Q2
First quarter of the new creative
Q3
Comments fell 69%; nobody reposted
0
reposts across nine months. Sharing is the next job.
The read: three different behaviours, not one
My read
The creative earned attention and conversation. Q3 showed the next gap: comments fell 69% and nobody reposted. So the next phase is built for sharing.
Super Iron Foundry main LinkedIn page, LinkedIn Page Analytics, organic only (no ad spend). Engagement rate = (reactions + comments) ÷ impressions. Q1 = Jan–Mar 2026, before the engagement began.
Anushka’s contribution
Strategy, creative direction and the read on the numbers. Designed with the ElevateDigi studio team.
Next world · 02 / 07 · Healthcare launch
Akshar Vision Arena
